Tuesday, May 15, 2012

Milan Fashion Week


Milan Fashion Week (Italian: Settimana della moda)
Milan Fashion Week, established in 1958 is part of the Big 4 fashion weeks internationally, the others being Paris Fashion Week, London Fashion Week and New York Fashion Week. The schedule begins with New York, followed by London, and then Milan, and ending the events in Paris.
The famous fashion week held semi-annually in Milan, Italy Spring/Summer event held in February - March of each year and Autumn/Winter event held in September - October of each year.
The Milan Fashion Week is owned by Camera Nazionale della Moda Italiana (In English The National Chamber for Italian Fashion), a non profit association which disciplines, co-ordinates and promotes the development of Italian Fashion and is responsible for hosting the fashion events and shows of Milan.
 The "Camera Sindacale della Moda Italiana", was set up on 11 June 1958. This was the forerunner of the body which subsequently became the "Camera Nazionale della Moda Italiana". Proprietors of the most important haute couture establishments in Italy, including some private establishments, which, in those days, played a crucial role in the promotion of this sector, were present at the Memorandum of Association: Maria Antonelli, Roberto Cappucci, Princess Caracciolo Ginnetti, Alberto Fagiani, Giovanni Cesare Guidi, Germana Marucelli, Emilio Federico Schuberth, Simonetta Colonna Di CesarĂ², Jole Veneziani, Francesco Borrello, Giovanni Battista Giorgini and the lawyer Pietro Parisio.
The events dedicated to women's fashion are the most important (Womenswear / Milan SS Women Ready to Wear, Milano Moda Donna being the major fashion shows). The events dedicated to men include Menswear and Milano Moda Uomo.
In 2012 Milan Fashion Week starts January 14 with Corneliani, and will be followed by shows from major Fashion houses such as Roberto Cavalli, Dolce & Gabanna, Gucci, Prada and more. 

New York Fashion Week, ("Press Week")


New York Fashion Week, ("Press Week")

First held in 1943, the event was designed to attract attention away from the French fashion during World War II, when fashion industry insiders were unable to travel to Paris to see French fashion shows.. Fashion publicist Eleanor Lambert organized an event she called "Press Week" to showcase American designers for fashion journalists, who had previously neglected their innovations.  (Buyers were not admitted to the shows, and instead had to visit designers' showrooms . Press Week was a success, and fashion magazines like Vogue, which were normally filled with French designs, increasingly featured American fashion.

The event, In 1994, was moved to its former site in Bryant Park by Fern Mallis, where it was held inside a series of large white tents in the almost-block-long park. Admission is by invitation only, to the fashion industry, fashion press, assorted celebrities, and internet based Fashion press (e.g. District L, Fashionista, FWD, The Fashion Bomb). Beginning in February 2009 (showing Fall 2009), many designers opted out of their usual Bryant Park tent fashion shows because of the poor economy and held smaller presentations.
At the Fall 2009 Fashion Week the public got a taste of technology as it is shaping the future of fashion. It is not only making it cheaper and easier for 
designers to create their collections, it is also saving them travel time as many broadcast their lines over the Internet. Many designers opted to not only market online but also sell exclusively online. Designer Norma Kamali and the Polo Ralph Lauren Rugby brand both have an application for the Apple iPhone. In the Vivienne Tam show, models walked the runway carrying 
Hewlett Packard mini notebook computers instead of the expected handbag. Mercedes-Benz officially became the sponsor of the event, and New York Fashion Week was called "Mercedes-Benz Fashion Week" from then.

Fashion

Fashion

Fashion is a general term for a popular style or practice, especially in clothing, footwear, accessories, makeup, or furniture. "Fashion" refers to a distinctive; however, often-habitual trend in a look and dress up of a person, as well as to prevailing styles in behavior. "Fashion" usually is the newest creations made by designers and are bought by only a few number of people; however, often those "fashions" are translated into more established trends. The more technical term, "costume," has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it. For a broad cross-cultural look at clothing and its place in society, refer to the entries for clothing, costume, and fabrics. The remainder of this article deals with clothing fashions in the Western world.