New York Fashion Week, ("Press Week")

New York Fashion Week, ("Press Week")

First held in 1943, the event was designed to attract attention away from the French fashion during World War II, when fashion industry insiders were unable to travel to Paris to see French fashion shows.. Fashion publicist Eleanor Lambert organized an event she called "Press Week" to showcase American designers for fashion journalists, who had previously neglected their innovations.  (Buyers were not admitted to the shows, and instead had to visit designers' showrooms . Press Week was a success, and fashion magazines like Vogue, which were normally filled with French designs, increasingly featured American fashion.

The event, In 1994, was moved to its former site in Bryant Park by Fern Mallis, where it was held inside a series of large white tents in the almost-block-long park. Admission is by invitation only, to the fashion industry, fashion press, assorted celebrities, and internet based Fashion press (e.g. District L, Fashionista, FWD, The Fashion Bomb). Beginning in February 2009 (showing Fall 2009), many designers opted out of their usual Bryant Park tent fashion shows because of the poor economy and held smaller presentations.
At the Fall 2009 Fashion Week the public got a taste of technology as it is shaping the future of fashion. It is not only making it cheaper and easier for 

designers to create their collections, it is also saving them travel time as many broadcast their lines over the Internet. Many designers opted to not only market online but also sell exclusively online. Designer Norma Kamali and the Polo Ralph Lauren Rugby brand both have an application for the Apple iPhone. In the Vivienne Tam show, models walked the runway carrying 

Hewlett Packard mini notebook computers instead of the expected handbag. Mercedes-Benz officially became the sponsor of the event, and New York Fashion Week was called "Mercedes-Benz Fashion Week" from then.

Because of the recession affecting most of the world, designers were stepping outside of the box for fall 2009. In previous years, fashion houses would be expecting costs up to $750,000 to produce a quality runway show. The idea of using mannequins to display clothing was used by established designers Betsey Johnson and Vera Wang as a way to cut model and runway costs. Mara Hoffman, Sergio Davila and Nicholas K saved 40 percent of their costs by combining their separate lines into one show. Another trend seen during fall 2009 Fashion Week was recession friendly fashion. A number of pieces displayed were items that could be worn in the fall and carry over to the spring. A popular staple was bold color dressed that could be worn over a turtleneck in colder weather and stand alone in the spring; convertible blazers were introduced by Vera Wang and Karen Walker as a way to get double the wear out of one piece.
Due to increasing pressure from Bryant Park management, Mercedes-Benz Fashion Week was hosted in Damrosch Park at the Lincoln Center for the Performing Arts for the first time in September 2010.
In addition to the new location, Mercedes-Benz Fashion Week partnered with Fashion GPS, a new technology that offered quick seating and check-in for guests at the shows.